Brand Ocean Chystoty. Cleaning. 21 logo shades

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PROJECT

Cleaning company "Ocean Chystoty"

LOGO CONCEPT

Water in many cultures is a multifaceted global symbol. There has long been a saying "Water sharpens a stone", which metaphorically refers to change, to give way to something new.
Without moisture there would not be life as we know it. Water then may be understood as a metaphor for the unity of nature and man.

All these meanings may also be attributed to the philosophy of cleansing or cleaning. A "drop" of water has the power to clear away any mud in tis path.

The manner in which an image it is placed against the background, symbolising the dawn of the day gives the perception, on the one hand, visual and formal: separateness, self-sufficiency of the element, on the other - a strong interrelationship. It enters the ocean current, tearing apart the round object, and also returns to it renewed. The central position in the center is single-mindedness, objectivity, accurate and clear hitting of the target, fulfillment of any given task.

RELEASE DATE
2020